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About



Personality

With more than 15 years’ PR experience 10 of which were in the entertainment industry, Tanja Weerts has already worked for successful brands such as Pokémon™, Magic: the Gathering ® and Advanced Dungeons & Dragons™. She worked for six years as Senior PR Manager for Vivendi Universal Games where among other things she was also in charge of global PR projects. During this period she was responsible among other things for the successful release of the most famous Massive Multiplayer Online Roleplaying (MMORPG) World of Warcraft in Germany, Austria and Switzerland.

Further well-known titles under her supervision in German-speaking territories included: Half Life ™, Diablo ™, Warcraft™, Starcraft™, World in Conflict, F.E.A.R.™ and also licences such as Lord of the Rings™, Hulk™, Simpsons™, Scarface™ and Eragon™.

Through cooperation with internationally successful development studios such as Blizzard Entertainment, Valve, Stormfront Studios, Massive Entertainment and many more she is extremely well acquainted with the sequences and working methods. Together with the studios the right PR and marketing strategies are determined and implemented: and this mostly well before the release of the game.

Because of her many years’ work in the interactive sector, she has well-established contacts to the corresponding special interest and also to wide audience media in the areas of print, online, radio and TV.

Since 2007 she has been working as a consultant for publishers, agencies, distributors and development studios. With her well-established network of PR, marketing and games professionals, the best possible results can be achieved for her clients.